Meta will suspend political and social issue advertising on its platforms in the EU starting October 2025, following a similar decision by Alphabet. This policy change is prompted by legal uncertainties surrounding the EU's Transparency and Targeting of Political Advertising regulation. The TTPA law requires tech companies to label political ads and disclose financial details to avoid fines. Meta argues this legislation hinders personalized advertising, crucial for informing voters on social issues, thus potentially harming European users' access to information.
Meta is suspending political and social issue advertising in the European Union starting in October due to legal uncertainties regarding the new rules on political advertising.
The EU's Transparency and Targeting of Political Advertising (TTPA) regulation will require tech companies to disclose details about political ads or face substantial fines.
Meta believes the new EU laws will negatively impact Europeans by undermining personalized advertising, which plays a crucial role in informing voters on significant social issues.
From October 2025, Meta will prohibit political, electoral, and social issue ads on its platforms in the EU, citing operational challenges and legal uncertainties.
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