The US Patent and Trademark Office rejected Meghan Markle's 'American Riviera Orchard' trademark application, emphasizing that geographical names cannot be trademarked, impacting her lifestyle brand aspirations.
The USPTO highlighted that the term 'American Riviera' primarily indicates a geographical location, and the addition of 'Orchard' does not lessen that association.
Markle's team views the USPTO’s pushback as a routine part of the trademark application process and is preparing to respond to the decision in due time.
The agency warned that Markle’s descriptions might fit multiple trademark categories, emphasizing the need for geographic names to remain available for use by local businesses.
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