"According to the Board's decision, PlayOn Sports used tracking technologies to collect personal information and deliver targeted advertisements to ticketholders and others using its services. Before users could use their tickets, the company allegedly required them to click "agree" to these tracking technologies without offering a sufficient opt-out option."
"Students are a uniquely vulnerable population whose data should be used to enhance their own learning, not to fuel advertising and commercial surveillance."
"In December 2024, PlayOn also reportedly made a significant change to its privacy policy. It now allows users to opt out of data collection, bringing the company into compliance with state law."
The California Privacy Protection Agency Board fined youth sports media company PlayOn Sports $1.1 million for privacy violations involving its GoFan ticketing platform. PlayOn used tracking technologies to collect personal information from ticketholders and deliver targeted advertisements without providing adequate opt-out options. Users were required to agree to tracking before accessing tickets. The company violated the California Privacy Protection Act and failed to adequately inform users of privacy policies. PlayOn Sports, with annual revenue exceeding $26 million and contracts with approximately 1,400 California schools, modified its privacy policy in December 2024 to allow users to opt out of data collection. The company stated it has fully resolved the matter without admitting liability.
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