This is fantastic news. These restrictions will help shield children from exposure to unhealthy food and drink advertising, which research shows significantly shapes their relationship with food. We know that the more junk food ads you see, the more unhealthy food you're likely to consume. Restricting these ads will protect more young people from falling into this trap.
For too long the food industry has consistently pushed back on these incoming restrictions on advertising unhealthy food on TV before 9pm, and online at any time, saying they need to have more time to prepare. Not any more.
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