Jeep, Chrysler, And Dodge Owners Are Getting Pop-Up Ads In Their Cars

"Almost everyone can relate to feeling fatigued by ads. In the US, buyers are constantly targeted with new and often intrusive marketing methods. Notice how YouTube now displays a pop-up link overlaid on your video, even after the ads have stopped? When did that start? Car buyers are now subject to it too, with ads slowly creeping into cars. Stellantis owners (that's the company that owns Jeep, Dodge, Chrysler, and more) are now seeing pop-up ads in their cars."

"Folks are, predictably, pretty miffed. A car is the second largest asset most Americans purchase after their home. You'd be furious if you came down the stairs in the morning to be greeted by an ad for new stairs displayed at the bottom, after all. Most people have an expectation of privacy, some idea that they'll receive relief from the outside world when they step into their home (or their car), and the ads are a violation of that."

Stellantis has begun displaying pop-up advertisements within vehicles to certain owners, including offers such as a $1,500 loyalty bonus. The ads appear only when cars are stationary and have frustrated many owners who view their vehicle as private space. Opting out of the in-car advertising requires contacting customer support rather than a simple in-menu setting. United States advertising and consumer data regulations are relatively weak compared with regions like the EU, allowing broader commercial messaging. Other jurisdictions impose stricter limits on what consumers can be shown and when. The presence of ads in cars raises privacy and consumer-protection concerns.

Read at Men's Journal