Within this particular context, and if we are looking at consent under the GDPR, are people really being given a free choice? People are contacting us at the Norwegian DPA because they feel that they are not being given a free choice.
If we now say 'OK, this business model is perfectly valid,' then this is what the internet is going to look at, and it could happen that you are faced with 'pay or OK' choices for every service you potentially use
Days before the EDPB ban became public, Meta rolled out its 'pay or OK' system, which immediately drew criticism from the Datatilsynet and fellow EDPB board members.
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