Modern in-house lawyers are encouraged to boost their visibility and develop personal brands, transitioning from being perceived merely as support functions to strategic advisers. Building a personal brand can highlight multifaceted skills and interests, opening doors to diverse opportunities and networking. Despite having a singular focus on their employer, lawyers must prioritize external connections and visibility to avoid being at a disadvantage when seeking new opportunities. Common concerns about brand building include fears of privacy invasion and self-doubt regarding their value.
Increasing internal visibility is even more important as modern in-house lawyers seek to move away from simply being a back-of-the house "support function" and toward becoming strategic advisers.
Developing a personal brand allows you to explore work-adjacent interests while establishing yourself as a multifaceted professional with capabilities far beyond your current job description.
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