In 2020, Google was hit with a lawsuit that accused it of tracking Chrome users' activities even when they were using Incognito mode.
When the plaintiffs filed the lawsuit, they said Google used tools like its Analytics product, apps and browser plug-ins to monitor users.
The lawsuit's plaintiffs presented internal emails that allegedly showed conversations between Google execs proving that the company monitored Incognito browser usage to sell ads and track web traffic.
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