The vast majority of tourists in Japan are more interested in shopping than in cultural exploration, often arriving without knowledge of Japanese traditions and etiquette.
Tour guides like Medina emphasize Japan's unique civic norms, elaborating on the orderly behavior expected in public spaces, particularly on the Tokyo subway.
The cultural clash becomes evident as tourists disrupt the calm atmosphere of the subway, eliciting subtle frustration from Japanese commuters who prefer to avoid confrontation.
As the yen depreciates, companies promote awareness campaigns, urging tourists to respect local customs that are deeply rooted in Japan's historical context.
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