Gaming Giants Help Grassroots Sports Flourish
Briefly

Flutter’s Cash4Clubs programme demonstrates a strong commitment to enhancing grassroots sports by providing over £6 million funding to improve local facilities, foster inclusivity, and support community engagement.
The initiative acts as a catalyst for community growth, directly impacting social cohesion and physical activity by enabling under-resourced clubs to access necessary funding and resources.
By targeting underrepresented regions and groups, Cash4Clubs not only funds traditional sports clubs but also supports unique populations, thereby ensuring inclusivity and broadening sports participation across the UK.
Support from Cash4Clubs has proven vital for clubs like the London Wheelchair Rugby Club, easing financial burdens so athletes can focus on training and succeed internationally, including for the upcoming Paralympics.
Read at Business Matters
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