"Around 70% of UK adults have purchased Fairtrade products recently, reflecting a commitment to conscious consumerism, despite financial pressures and rising costs of imported food."
"79% of Britons expressed concern about climate issues impacting food prices, and 69% worried about disruption of supply, highlighting the urgency of sustainable purchasing."
"Fairtrade ensures producers receive a minimum price and financial bonuses, enabling them to support their families and adapt to climate change effects on crops."
"British shoppers demonstrated resilience during crises, maintaining their investment in Fairtrade products, which aligns with ethical values even amid economic hardship."
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