DuckDuckGo launches a personal-information-removal product that scans data broker websites to remove user data without user submission, part of the Privacy Pro subscription along with VPN and identity-theft restoration service.
The tool automates data removal end-to-end, constantly checking for new records, part of DuckDuckGo's initiative to enhance privacy-focused tools beyond browsing and search.
Data broker industry is a $200+ billion market in the US, exploiting lack of robust privacy laws to collect and sell vast amounts of personal data, including names, addresses, financial information, and GPS coordinates.
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