"The FTC alleges that Disney failed to label some videos of its popular kids cartoons it uploaded to YouTube as "Made for Kids" - a designation that makes such videos ineligible for certain features, like the collection of personal information. It's a way YouTube makes it harder to target kids with personalized ads. But rather than mark individual videos as either "Made for Kids" or "Not Made for Kids," the FTC alleges, Disney left the default designation at the channel level,"
"The result was that videos with content from kid-friendly movies like "The Incredibles," "Toy Story," and "Frozen" would be marked as "Not Made for Kids," according to the government, circumventing YouTube's heightened restrictions, including allowing YouTube to autoplay other "Not Made for Kids" videos after the Disney ones finished. That resulted in Disney collecting information on kids and serving them targeted ads on videos that were technically designed at not for kids,"
Disney agreed to pay $10 million to settle FTC allegations that it violated federal law by misleadingly labeling cartoons on YouTube to collect children's personal data. The FTC alleges Disney failed to mark some videos as "Made for Kids," a designation that disables features allowing collection of personal information. Disney left the default designation at the channel level so uploads to a "Not Made for Kids" channel bore that label instead. As a result, kid-friendly content including The Incredibles, Toy Story, and Frozen was marked Not Made for Kids, enabling autoplay and targeted ads and allegedly violating COPPA. YouTube implemented the labeling system after its 2019 settlement and notified Disney in 2020, changing labels on over 300 videos.
Read at The Verge
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