Ring has launched a special initiative to find the first-ever Scottish voice for its Video Doorbells, highlighting the importance of local accents in enhancing customer experiences.
The tech giant emphasized the significance of familiar local accents in its Quick Replies feature, which aids users in communicating specific delivery instructions.
Pop-up auditions across major Scottish cities will give locals the chance to showcase their unique accents for potential use in Ring's product offerings.
'This is an exciting opportunity to represent Scotland,' said a company representative, underlining Ring's commitment to celebrating regional dialects globally.
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