Motorcycle maker Harley-Davidson is the latest company to back down from diversity, equity, and inclusion initiatives, following pressure from activist Robby Starbuck, Bloomberg reported on Tuesday.
Starbuck told Bloomberg that he plans to target an undisclosed company with a largely conservative customer base for his next social media campaign.
The move away from DEI policies is part of an ongoing wave of backlash against diversity programs at American companies.
While activists like Starbuck are loudly criticizing companies and other groups, 61% of Americans support DEI practices, according to a Washington Post-Ipsos poll in April.
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