Current regulations for TV and radio advertising require pre-approval from bodies like Clearcast and Radio Central, unlike YouTube. The Liberal Democrats emphasize the proliferation of irresponsible online advertisements without pre-approval. Max Wilkinson MP calls for regulation to align YouTube ads with those of traditional broadcasters to protect consumers from misleading content. The Advertising Standards Authority monitors and handles complaints about ads, noting an increase in reports of scam ads online, particularly those using AI to create deceptive endorsements. Efforts are in place to address online fraud through existing regulations.
"Regulations need to catch up with the reality of how people are watching content and unscrupulous advertisers must not be allowed to use loopholes to exploit people."
"We cannot allow a two-tier system where traditional broadcasters face robust scrutiny, while a digital giant like YouTube is allowed to mark its own homework."
Collection
[
|
...
]