Breaking down data silos: A practical guide to integrated marketing data | MarTech
Briefly

Better data management can save an average organization $12.9 million annually, according to Gartner.
Data siloed within an organization may be kept very clean and accessible to those in the organization. Still, the power of data in decision-making often means that some data must be combined with data from different areas of the business.
Read at MarTech
[
add
]
[
|
|
]