23andMe is experiencing severe financial distress, raising concerns about potential data sales. The company has indicated that customer DNA data could be sold amid this turmoil.
The Toysmart case illustrates past FTC interventions in personal data sales, highlighting the necessity for companies to align data sales with privacy expectations to avoid deception cases.
23andMe's privacy notice explicitly states that customer personal information may be sold in bankruptcy or acquisition scenarios, showcasing a shift in corporate governance around data.
The prevalent issue is that consumers do not read privacy notices, rendering the notion of informed consent inadequate in cases of data usage policies.
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