Applying The 'Would Your Mother Approve?' Rule To Online Ad Tracking | AdExchanger
Briefly

The federal consumer privacy protections that are already on the books would be more than enough - if, that is, they were enforced in "a straightforward fashion," said attorney Jay Barnes.
If the courts would just enforce the consent provisions of laws like the Electronic Communications Privacy Act, a lot of the worst privacy abuses would go away, according to Barnes.
Attorney Jay Barnes uses federal laws like HIPAA to kick the courts into action, such as in ongoing class-action suits against companies like Meta for alleged violations.
Barnes emphasizes the importance of consent provisions in privacy laws and has been successful in class-action suits, like the $18.4 million settlement with Mass General Brigham.
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