"So excited to be back working on our mission to make neighborhoods safer!" Siminoff wrote in a companywide email on his second day back."
"We are reimagining Ring from the ground up with AI first," Siminoff wrote in a recent email to staff. "It feels like the early days again - same energy and the same potential to revolutionize how we do our neighborhood safety."
Jamie Siminoff has returned to run Amazon's Ring division, replacing Liz Hamren and reinstating the original mission, "Make neighborhoods safer." This shift signifies a goal to refocus on crime prevention. Siminoff is implementing changes aimed at increasing efficiency and a stronger incorporation of AI technology. These efforts align with a broader trend within Amazon, under CEO Andy Jassy, emphasizing productivity and cost-effectiveness across its operations. Ring's transformation also signifies a return to a surveillance-focused brand strategy, following a more community-oriented branding phase during Hamren's tenure.
Read at Business Insider
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