"Mobile web traffic and apps are playing a major role in shopping this holiday weekend. Salesforcedata shows that with more consumers on the go during the Thanksgiving holiday weekend, 79% of all online traffic globally and 82% in the U.S. came from mobile phones."
"Consumers used mobile wallets to complete transactions on their phones, up 44% globally year-over-year (YoY). Apple Pay drove payment growth by 47%."
"Social traffic on mobile was a critical acquisition channel on Thanksgiving. In fact, social accounted for 13% of all global and U.S. mobile traffic referrals. People who visited a site via social landed on a product detail page 22% more than other channels like email or search."
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