Following revelations from The Markup and CalMatters regarding state health exchanges sharing sensitive user data with advertisers, both Massachusetts and Nevada halted this practice. These exchanges had previously provided platforms like LinkedIn with information about users' health statuses, such as if they were pregnant or disabled. While advertising tools can enhance marketing strategies, experts warn that such practices raise significant privacy concerns, particularly when it comes to sensitive health information. Regulatory scrutiny and the need for careful data management have become paramount in this context.
After The Markup and CalMatters reported on Covered California's sharing of health data with LinkedIn, the exchange removed tracking tools that shared sensitive user data.
Experts said state health exchanges' use of advertising trackers was troubling if not entirely surprising, underscoring concerns around the handling of sensitive health data.
Collection
[
|
...
]