The Le Creuset Factory-to-Table sale in San Jose attracted over 100 dedicated fans despite the early hour and lengthy wait. Enthusiastic attendees, equipped with camping chairs and carts for their ingredients haul, showed their commitment to the brand. This enthusiasm is attributed to the quality and durability of Le Creuset's products, which are covered by a Limited Lifetime Warranty. With the company celebrating its 100-year anniversary, the loyalty of the customers supports the higher price point of its enameled cast iron pots, often ranging from $165 to $800.
"It is overwhelming the amount of stuff that's there," Horton says.
The Le Creuset crowd is one that is dedicated to quality; their love affair with the cookware company's products is due to their longevity.
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