Debbie Lin and Na-Moya Lawrence launched their artisan perfume brand, Samar, in their Hollywood apartment, merging personal memories with creativity. Their small-batch approach and unique scents contrast traditional aspirational messaging in perfume advertising. They focus on exploration rather than rapid growth, humorously critiquing conventional ideals in the industry. After experimenting with various hobbies during the pandemic, they discovered their true passion for creating unusual fragrances, ultimately committing to their venture after reflecting on missed experiences and travels during lockdown.
Lawrence humorously reflects on traditional perfume advertising, saying, "I'm in Paris and I'm a sexy lady... but now you can smell like a dirty pond goblin if you want. And that's cool."
Lin emphasizes that their production is inspired by personal memories, stating, "We were talking about the places we want to travel when we're able to, the things that we miss doing."
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