The Eugene Public Library Foundation initiated the 'Love Your Library' campaign after discovering a vintage postcard proclaiming 'Libraries are not dying.' Prompted by the need for community support amid significant funding cuts, the campaign included a design contest for promotional materials and a postcard writing event to engage citizens. The efforts exceeded expectations, leading to national recognition and an award from the American Library Association for community advocacy, highlighting the importance of local involvement in library support.
Jillian Wentworth, United for Libraries' deputy director for strategy and engagement, emphasized the power of community involvement, stating, "that those friends and foundations are out there letting people know what they can do for the library."
Dana Fleming highlighted the successful community engagement, noting, "We were like, oh, it'd be great if we had, like, 10 entries," showcasing their surprise at the overwhelming response to the design contest.
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