The gaming industry was struggling to understand how to appeal to a younger audience, with the prevailing idea being, 'We'll get them when they're 50.' That mindset is shifting towards immediate engagement with younger generations.
The significant drop in the average age of casino visitors, from 50 in 2019 to 42 now, indicates a marked change in the industry's demographics that must be cultivated for sustained growth.
The surge in online gaming attracting an average age of 34 highlights the trend of younger players moving into casinos; this is facilitated by an innovative omni-channel approach combining various gaming formats.
Millennials and Gen Zers expect an integrated experience that combines live and online activities, and the industry is adapting by developing innovative platforms that cater to these evolving preferences.
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