"Bet365's entry into Michigan solidifies its status as the most geographically aggressive European operator in the U.S. sports betting market post-PASPA, now covering 17 states."
"The Michigan Gaming Control Board's approval of Hillside Michigan LLC as the new internet gaming and sports betting platform provider marks a significant shift in the state's online gaming landscape."
"With partnerships established with the Detroit Tigers and Detroit Red Wings, bet365 is enhancing its brand visibility and engagement in Michigan's sports community."
Bet365 launched its sportsbook and online casino in Michigan on April 17, marking its entry as the 17th U.S. state for sports betting. The company replaced Pokerstars as the partner for the Little Traverse Bay Odawa tribal license. The Michigan Gaming Control Board approved Hillside Michigan LLC as the new platform provider. Bet365 also formed partnerships with the Detroit Tigers and Detroit Red Wings for the 2026 MLB and NHL seasons, respectively, enhancing its presence in the state’s competitive online market.
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