""By partnering with YouTube, a true leader in ad-supported content consumption, we're uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.""
""YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators," said Romana Pawar, Senior Director of Product, YouTube Ads. "By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.""
YouTube has appointed SiriusXM Media as the exclusive representative for its audio inventory in the U.S., allowing advertisers to purchase audio ad impressions directly through SiriusXM's platform. This partnership is facilitated by AdsWizz, a subsidiary of SiriusXM. The collaboration is seen as a significant opportunity for marketers and creators to expand their reach. The arrangement is set to commence in the fall of this year, reflecting YouTube's status as a leading platform for audio-first content.
Read at RAIN News
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