"As video has become a bigger part of the conversation in the podcast space, the industry has really shifted toward this multiplatform approach," said Ray Chao, the senior vice president and general manager of audio and digital video at Vox Media.
"We are excited about the cross-promotional opportunities, but also about lending our expertise and infrastructure to help grow Small Ball," said Lillian Xu, the executive director of audio at Vox Media.
Beecham operates three separate podcasts, all related to the world of basketball and basketball gaming, and is partnering with Vox Media on one of them-the newly rebranded Small Ball.
The tie-up is the 10th podcast partnership that Vox Media has signed in 2024 and is part of a concerted effort from the company to expand its sports programming.
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