Listeners outside the U.K. will have access to BBC podcasts through BBC.com and the BBC app starting this spring, while BBC Sounds will become exclusive to U.K. audiences. This new audio section aims to enhance the experience for international users by integrating podcasts with renowned journalism, allowing for deeper explorations on important topics. The change marks an evolution in the BBC's service strategy as they focus on becoming a comprehensive destination for journalism and storytelling.
The newly launched audio section of BBC.com and app is curated with international audiences in mind, making the BBC's vast portfolio of current and archived podcasts, including hits like Global News Podcast, World of Secrets, and Infinite Monkey Cage, plus BBC Radio 4 and World Service radio stations, easier to find. For the first time, audiences globally can enjoy a fully integrated experience on BBC.com and the app where the BBC's award-winning audio content sits alongside our renowned journalism and storytelling.
U.K. users who go on holiday (outside the U.K.) will still be able to use the BBC Sounds app for a limited period. The changes are part of an evolution of the BBC's services as it looks to continue to build a single, one-stop destination for the best of BBC journalism and storytelling.
Louise la Grange, senior vp, BBC Audio, Digital News and Streaming at BBC Studios, highlighted that the trust and quality that the BBC brand stands for is one key reason for the appeal of its podcasts and updated strategy.
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