from Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.2 days ago
The SmartLess podcasters—Jason Bateman, Will Arnett, and Sean Hayes—are extending their brand into mobile services through a campaign that reflects their authentic comedic style. Their podcast has a vast audience, primarily smartphone listeners, making this move a natural progression. Rich Greco from Rethink New York emphasizes building the SmartLess Mobile brand around the trio's existing chemistry and clarity, ensuring that the visual and verbal expressions align with their dynamic energy. Directed by Sam Jones, the commercials aim to spoof marketing culture while showcasing their humor.
"Our podcast now reaches millions of listeners each month, almost all of whom listen on their phones. Extending the brand into mobile is a logical next step."
"We approached the identity for SmartLess Mobile in the same way the guys approach the podcast: authentically and without pretense."
"This was a unique opportunity to build a brand around three voices who already have incredible chemistry and clarity."
"Rethink's job was to make sure the brand's visual and verbal expressions matched their energy."
Collection
[
|
...
]