The New York Times has introduced a podcast subscription service that charges $6 monthly or $50 annually, limiting free access to only the most recent episodes.
NYT is reinforcing its podcast strategy by implementing a paywall for archived episodes while maintaining free access to the two most recent episodes of most shows.
The initiative aims to reinvest subscription revenue into creating more journalism and developing additional shows, highlighting the Times' commitment to quality audio content.
Drawing from Serial's success, NYT recognizes that listeners desire continuity in content, suggesting their model may adapt based on listener engagement and preferences.
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