In 2024, podcasts eclipsed traditional media outlets in their influence over the U.S. election, as popular shows attracted significant political figures seeking younger audiences.
Vice President Kamala Harris chose to speak with Alexandra Cooper on Call Her Daddy, suggesting the podcast's reach among young women, despite its humorous and untraditional format.
Many politicians now prefer interviews on popular podcasts over traditional media, indicating a shift in the landscape of news and audience engagement.
The resurgence of familiar podcasts like 99% Invisible and Modern Love showcases how established creators are adapting and experimenting with new formats to retain their audience.
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