'Talent Reads' show a 4-point absolute lift in purchase intent compared to the 1-point lift for 'Announcer Reads.'
Programmatic revenue in podcasting only represents 11% of total revenue, highlighting the need for new products to bridge the gap.
The impact of host-read ads remains central to our business... investigate how to extend that influence at scale to benefit both creators and advertisers.
This brand lift study... specifically tested a 'Talent Read' for Stamps.com voiced by Tom Bilyeu from the podcast Impact Theory.
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