"The data is unequivocal: Listeners want advertising that speaks directly to them, not just around them," asserted Steve Dunlop, Founder and CEO of AMA.
"Ad relevance is more than just a convenience; it directly leads to purchases," Dunlop explained.
On social media usage in podcast discovery: YouTube leads at 61%, Facebook at 46%, and Instagram at 43%. Twitter, LinkedIn, and TikTok also contribute.
80% of listeners prefer personalized ads, with 20% seeking highly personalized ads. Dynamic creative tailored to individual interests is crucial for ad effectiveness.
Listener preferences lean towards pre-recorded (38%) and host-read (31%) podcast ads, showing that effective advertising does not solely rely on host-read ads.
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