Podcasting is undergoing a significant transformation as video content becomes more prevalent in the medium. Traditionally seen as audio-only programming, the inclusion of video on platforms like YouTube raises questions about the core identity of podcasts. YouTube CEO Neal Mohan refers to podcasters on their platform as 'YouTubers,' signifying a merging of genres. Innovations by Spotify and social media platforms further complicate this landscape, suggesting that podcasting is transitioning from a distinct format to a multifaceted experience that combines audio and visual content.
Not many forms of media have such a simple and great "handle."
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