YouTube is set to launch a new subscription plan, referred to as 'premium light,' which will offer an ad-free experience for most videos, including a vast selection of podcasts. This mid-tier option fills the gap between its existing $13.99 Premium plan and the zero-cost, ad-supported watching. The initial rollout will occur in markets including the U.S., Australia, Germany, and Thailand. This move is seen as a strategy to compete with Spotify, which has been a leading player in the podcast arena since it introduced video podcasts four years ago.
YouTube is introducing a new subscription tier, 'premium light,' to bridge the gap between ad-free viewing and ad-supported content, enhancing user experience.
This option will remove ads from most videos, including the extensive library of podcasts, marking a strategic move against competitors like Spotify.
Initially rolling out in the U.S., Australia, Germany, and Thailand, this plan aims to attract users seeking a more affordable ad-free experience.
By offering this mid-tier plan, YouTube taps into the growing podcast market while positioning itself more competitively against established platforms like Spotify.
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