"“A lot of advice in podcasting spaces assumes you already know what people mean when they refer to things like ‘promo swaps,’ ‘retention,’ or 'borrowed audience.' she observes. ‘And if you don't know what these things are, it can feel like you're already behind.’”"
"“The resource is HERE. A quick glance shows a range of terms that will satisfy beginners and veterans both, enlivened by an informal style (‘This is a weird one!’) The work is also enriched by a bit of knowledge commentary, and links to further resources.”"
"“Over five thousand respondents are asked on an unaided basis to list all the shows they listened to (or watched) in the week before being contacted. Then consumption is rolled up to the network level based on those responses.”"
"“As shown below, and surprising nobody, Spotify takes the #1 spot, followed by nine renowned and stellar networks.”"
A podcast marketing glossary compiles definitions for common terms such as promo swaps, retention, and borrowed audience, helping people who may feel behind when they do not already know the terminology. The glossary uses an informal, beginner-friendly style and includes knowledge commentary plus links to further resources. Spotify released the Q1 edition of Edison Research’s Top Podcast Networks ranker. The ranking is based on responses from over five thousand people who list all shows they listened to or watched in the week before being contacted. Consumption is then rolled up from show level to network level, with Spotify taking the #1 position followed by nine other major networks.
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