Alex Watson, former Head of Content at Pixiu Podcast, has joined Platform Media to lead its podcast, The Buckleys, hosted by Clair and James Buckley. The podcast, which boasts a unique format devoid of guests, has garnered 7.2 million plays since its launch in November 2024, reaching the Spotify Top 10 Comedy category. Alex's extensive experience in creating compelling audio entertainment and leading successful campaigns for major brands sets the stage for future growth at Platform Media, especially following their merger that positions them as a major player in UK content production.
Alex Watson, formerly of Pixiu Podcast, now leads The Buckleys, aiming to create standout audio content through collaborations after a notable career in entertainment.
The Buckleys, hosted by Clair and James Buckley, is a top podcast with 7.2 million plays, showcasing the potential of no-guest formats.
Platform Media's merger with Listen and Goldhawk Productions is poised to redefine the UK content landscape, leveraging Alex's experience and the team's creativity.
Darby Dorras emphasizes Alex's commercial acumen and market understanding will enhance Listen's original podcasts, elevating them to significant revenue sources.
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