Patreon has announced partnerships with Sony Music Entertainment and Amazon's Wondery, aiming to enhance fan engagement for podcasts on its platform. This strategic alliance will integrate popular shows from these major networks, further differentiating Patreon from its competitors. The move comes as Patreon sees significant earnings from podcasters, with over $472 million earned last year. The company emphasizes that it provides creators with tools to connect more deeply with fans and manage their businesses effectively. Future partnerships are anticipated to further expand its podcasting catalog.
From independent shows to networks, podcasters are choosing Patreon because it's a place where they can share their work directly with their audiences, reach new fans, deepen connections with existing members, manage their businesses, and ultimately earn more money - all under one roof.
The partnerships are designed to make the site a home to fan engagement and exclusive perks for shows from major podcast networks, as the company looks to expand beyond its current base of podcasts.
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