Owl&Co's report outlines the global podcast economy, emphasizing three main revenue segments: Advertising, Consumer, and Not Yet Measured. The latter encompasses diverse markets such as TV shows and live tours. The report highlights the dominance of direct ad revenue while noting that programmatic and consumer revenues are underestimated. With detailed statistics and visual representations, the report urges a reconsideration of how podcast revenue is viewed, shedding light on significant growth areas and opportunities for content monetization beyond traditional advertising.
The global podcast economy is divided into three categories: Advertising Revenue, Consumer Revenue, and Not Yet Measured, revealing diverse monetization opportunities.
Owl&Co asserts that direct ad revenue dominates podcasting, yet programmatic and consumer revenue are underestimated, showing potential for growth and exploration.
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