"Threads already launched another podcast-oriented feature in recent months the ability to link to a show on a profile and have it open in Apple Podcasts, iHeart or Spotify and the company hopes that luring podcasters could foster community around their shows. If podcasters engage with the service, it could make Threads more compelling to listeners and viewers as a place to gather virtually to discuss episodes, said Connor Hayes, head of Threads."
"Part of the company's plan to lure podcasters to the service involves live events, including a recent taping of All The Smoke, a basketball podcast, in Los Angeles earlier this month. Influencers were invited to attend, and the result was that creators posted on Threads about the show, further driving conversation. Hayes plans to host more of these events, and said that conversations concerning podcasts about sports and reality TV are already happening on the app."
Threads will introduce podcast preview snippets that play directly in user feeds to encourage podcasters and fans to spend more time on the platform. The platform already added profile links that open shows in Apple Podcasts, iHeart, or Spotify. Attracting podcasters aims to foster community and make Threads a virtual gathering place for episode discussion. The company hosted a live taping of the basketball podcast All The Smoke and invited influencers, which led creators to post on Threads and amplify conversation. The company plans more live events and notes that sports and reality TV podcasts have high creator overlap and audience engagement.
Read at www.mercurynews.com
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