PodRoll with Libsyn places paid promotions for one podcast's episodes within another podcast's feed, labeled "You Might Also Like" and including artwork and direct links. Campaigns are matched by content categories to promote like-minded shows across Apple Podcasts and Spotify. Promoted episodes appear in the second most recent slot of the feed to maximize visibility. Creators earn revenue per campaign while preserving a clean listening experience, with no minimum download thresholds so smaller shows can participate. The program integrates into Libsyn control panels for easy enrollment. Libsyn positions PodRoll as the largest such marketplace in podcasting.
Eminent podcast platform Libsyn is leveraging this week's Podcast Movement event to introduce a new discovery and monetization tool called PodRoll with Libsyn. It's a paid placement of a podcast's episodes within another podcast's feed. The tool creates "You Might Also Like..." promotions within podcast feeds, showcasing episodes from similar shows on Apple Podcasts and Spotify. The new feature is available to all Libsyn podcasters starting now.
Libsyn notes that this innovation is " a simple, effective way to support the growth of other podcasts while generating additional income." Key to shows with smaller audiences, this tool allows podcasts to participate - potentially growing in both reach and revenue - without any minimum download requirements. The program is integrated into the Libsyn control panels, so joining up is seamless for client podcasts.
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