iHeartMedia is expanding its global podcast footprint by partnering with Mammoth Media Asia to create a new slate of podcasts focused on the growing APAC market. Valued at over $373 million and projected to reach $33.1 billion by 2031, the initiative aligns with rising internet access and digital content consumption. Scheduled for a June launch, the podcast slate will feature stars from Asian entertainment sectors such as K-pop and Bollywood, alongside topics in music, wellness, and business, building on iHeart's existing 800 podcasts.
iHeartMedia is partnering with Mammoth Media Asia to create a new slate of podcasts targeting the growing APAC market, projected to reach $33.1 billion by 2031.
The partnership aims to blend exciting Asian entertainment, including K-pop and Bollywood, into a diverse podcast slate, further expanding iHeart's existing content.
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