How Podcasts Emerged as Vehicles of Mass Reach and Influence
Briefly

The rise of podcasts in this election marks a significant shift, where candidates prefer engaging with popular shows over traditional media outlets, indicating a new era of mass communication.
Podcasting has evolved into a powerful medium, allowing political candidates to connect deeply with diverse audiences, fostering a sense of community and trust in their platforms.
With more than 135 million monthly podcast listeners, the medium has become a formidable force in shaping electoral conversations, demonstrating the potential for community-driven political engagement.
Candidates like Trump and Vance have leveraged podcasts extensively this election season, recognizing the influence these platforms have in reaching and mobilizing significant voter segments.
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