"Alex's fearless, unfiltered approach, where no topic is off the table, has created a passionate and dedicated fanbase that is unmatched in podcasting and perfectly aligns with the content that SiriusXM subscribers have come to love and expect from us," Scott Greenstein, SiriusXM's president, said in a statement.
The deal will help 'reinvigorate subscriber growth' at SiriusXM, Bloomberg Intelligence analysts Geetha Ranganathan and Kevin Near wrote in a note following the announcement. Exclusive content is key for Sirius especially as its contract with Howard Stern expires in 2025, they said.
Sirius will begin introducing exclusive content in 2025. Shares of the company were up as much as 7.2% to $3.26 in New York.
This month, the company debuted a new subscription offering on Apple Podcasts that provides ad-free episodes for $5.99 a month. Call Her Daddy will be included in that bundle.
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