Apple TV+ debuted 'Stick', a sports comedy featuring Owen Wilson as a retired golf pro who mentors a teenage talent. Inspired by showrunner Jason Keller's father's brief athletic career, the show explores themes of legacy and resilience in sports. The premiere coincides with a revival in golf, particularly after the Covid-19 pandemic, with rising engagement among younger and more diverse players. Reports indicate that golf activity has surged significantly in the U.S., suggesting that shows like 'Stick' may tap into this cultural shift and popularity.
Apple TV+ launched 'Stick,' a sports comedy featuring Owen Wilson, reflecting an interesting intersection of sports mentorship and the resurgence of golf's popularity.
Showrunner Jason Keller revealed that Owen Wilson's character was inspired by his father, exploring the complexities of athletic greatness decades later.
Keller noted golf's rejuvenation post-Covid, highlighting increased participation among women and younger players, marking a significant shift in the sport's demographic.
The National Golf Foundation reported golf's engagement increased by 45% since 2016, showing its growing appeal across diverse demographics.
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