Singapore's podcast listeners show a distinct preference for educational content, much higher than in other countries like Australia and the UK, highlighting a unique market for advertisers.
Daily podcast listeners in Singapore are 67% more likely to also listen to broadcast radio, indicating a strong cross-media connection and mobile phones are the preferred device.
55% of Singaporean listeners use YouTube, and 51% use Spotify, as their preferred podcast platforms. Entertainment and commuting are key reasons for listening.
Podcast consumption peaks in Singapore during weekend nights, notably between 10:00 PM - Midnight, contrasting with Australian morning consumption and British afternoon listening habits.
#podcast-preferences #educational-content #listener-behavior #cross-media-connection #ad-preferences
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