"The numbers don't lie: the global podcasting market hit $30.72 billion in 2024 and is projected to reach $131.13 billion by 2030. That's a 27% compound annual growth rate that makes most Silicon Valley unicorns look like they're standing still. But here's what's really fascinating... and what separates 2025 from every year before it. The Great Unbundling of Audio While legacy media companies were busy playing musical chairs with their streaming"
"assets (looking at you, Warner Bros. Discovery), independent creators were quietly building empires. 58% of podcast listeners now discover new shows on YouTube, and 31% find them on Reddit -platforms where authenticity trumps production budgets. The corporate podcast land grab of 2019-2022 is over. Spotify spent north of $1 billion on exclusive deals, only to realize that the audience is more fragmented than ever, but those audiences are incredibly loyal."
The global podcast market reached $30.72 billion in 2024 and is projected to hit $131.13 billion by 2030, reflecting a 27% compound annual growth rate. Legacy media consolidation gave way to a Great Unbundling as independent creators built audiences on platforms such as YouTube (58% discovery) and Reddit (31% discovery). Major platform investments, including Spotify's billion-dollar exclusives, failed to centralize listeners, yielding fragmented but highly loyal niche communities. Media buyers view podcast hosts as valuable cross-platform influencers (93%), and listeners often trust favorite podcast hosts (63%) more than social media influencers. Indie shows gained recognition and awards.
Read at Discover the Best Podcasts | Discover Pods
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