The NFL strategically scheduled games for the Pittsburgh Steelers based on their brand reputation rather than insights into Aaron Rodgers' potential decisions regarding his playing status. NFL vice president Mike North stated that while the Steelers' matchups against the Jets and Packers are significant, they do not have inside information about Rodgersâ choices. The Steelers, led by Coach Mike Tomlin, are featured in prime time slots. North explained that the league aimed to balance potential game viewership impacts based on whether Rodgers was playing or not.
We tried to play it down the middle.
The schedule was built for Coach [Mike] Tomlin and for the Steelers.
If Aaron's the quarterback, it's a great story.
If it fell on a Sunday afternoon for instance, it becomes a dominant story of the day.
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